UX | Branding | Product Marketing

Marketing sucks, yet you need it.
Let the passionate ones lead! With a unique blend of expertise, experience, and street smart, I help SMBs tackle their go-to market and demand generation problems in an agile, practical, and efficient way. No fluff.
Ain't nobody got time for that.

People ignore design that ignores people.

This Frank Chimero's quote is one of my favorites. Design is much more than pretty PDFs and PowerPoints. It means everything that can influence your relationship with a potential buyer! Marketing is Graphic Design, it's User Experience, and Brand Strategy, swinging by Sales Enablement, and Web Presence.

When built with intent, designing the relationship your clients will develop with your brand, services or product matters. It's the first impression, the DNA, and the driver behind each person's engagement with your organization. It's your marketing journey, built to serve you, instead of costing you. Marketing is meant to generate revenu from your audience.

Have you ignored your target audience in your brand or business?

Tired of not knowing where to start properly?

Right from the blog

Buyer's journey consulting

Let's Talk About Your Problems

I bet you've tried to make your website pretty, and your presentations pop, but have you thought to make them WORK? You can't achieve that by making your logo bigger.

Many SMBs underestimate the value of a strong, meaningful visual brand, or think it's an unecessary part of their marketing.

Instead of approaching marketing like a meme— like this:

  1. Make pretty one-pagers
  2. ???
  3. Profit

Do it with intent! Graphic design, branding, marketing, and sales all have the same goals, so think of them as your user's journey, and plan it like this:

    1. Communicate what you do well and without confusion
    2. Gain your potential client's trust
    3. Make your money

Working with SMBs for the past 15+ years, I have participated in many product go-to-market strategies, UI/UX design and development, and branding — and rebranding — priorities. Let me help you make the right decisions. Together, we'll work on what makes you stand out and how to best feature your organization's value, internally and externally. Let's get this party started!